Vietnam’s pangasius industry is making waves in the EU market, with the Netherlands emerging as the largest importer. In the first half of October 2024, Vietnam’s pangasius exports to the EU reached $7 million, marking an impressive 27% increase compared to the same period last year.
The Netherlands: A Key Market
The Netherlands continues to dominate as the top destination for Vietnamese pangasius in the EU:
- Q3 2024 exports to the Netherlands totaled nearly $13 million, up 20% year-on-year.
- By the end of September 2024, exports reached $36 million, a 2% increase compared to 2023.
Dutch consumers appreciate Vietnamese pangasius for its quality, nutritional value, and affordability, solidifying its position as a staple in their seafood choices.
Other EU Markets Show Growth
In addition to the Netherlands, markets like Lithuania, Ireland, Italy, and Poland have recorded strong growth in Vietnamese pangasius imports. However, Finland and Latvia saw a decline, signaling the need for targeted marketing efforts in these regions.
Year-End Opportunities for Growth
As the holiday season approaches, demand for pangasius is expected to rise. This presents an excellent opportunity for Vietnamese exporters to expand their market reach. Companies are encouraged to:
- Boost marketing efforts to capture consumer attention
- Strengthen supply chains to meet increasing demand
- Collaborate with importers to ensure consistent quality
A Mixed Outlook for 2024
Despite the bright spots, the total value of pangasius exports to the EU by mid-October showed a slight 0.01% decrease year-on-year, highlighting the importance of sustaining momentum in key markets.
Vietnam’s seafood businesses are urged to act now, capitalizing on growing demand and the Netherlands’ strong position as a gateway to the broader EU market.
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