Pangasius has emerged as the leading force behind Vietnam’s seafood export success in the Middle East, accounting for a significant 40% of the region’s seafood export revenue in the first 11 months of 2024. Let’s take a closer look at this remarkable achievement and the factors driving growth in this promising market.
Outstanding Export Performance in 2024
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Vietnam’s total seafood exports to the Middle East reached USD 334 million, marking an impressive 18% increase compared to the same period in 2023.
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Projections indicate this figure could reach USD 360 million by the end of the year.
Top Contributors to Export Revenue
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Pangasius: The standout product, generating USD 134 million in export revenue, a 13% year-on-year increase. Frozen fillets, cuts, and whole fish are highly favored for their convenience and compatibility with local culinary preferences.
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Tuna: Another major player, with export revenue nearing USD 105 million, representing a remarkable 44% growth. Canned and pouch-packed tuna, prized for their convenience and long shelf life, are particularly popular in the region.
Key Markets and Demand Drivers
Despite challenges such as political instability and regional conflicts, the Middle East continues to offer vast opportunities for Vietnamese seafood exporters. Key markets include:
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Israel
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Saudi Arabia
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United Arab Emirates (UAE)
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Qatar
These economies are characterized by a high demand for premium seafood products, creating a favorable environment for Vietnamese exports.
Rising Standards and Global Competitiveness
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The stringent Halal certification requirements in the Middle East have encouraged Vietnamese exporters to enhance product quality and adhere to international standards.
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These efforts not only meet local market demands but also elevate the global reputation and competitiveness of Vietnam’s seafood industry.
Why Pangasius and Tuna Excel in the Middle East
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Versatility: Pangasius products like frozen fillets and whole fish align perfectly with the region’s diverse cooking styles.
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Convenience: Ready-to-use canned and pouch-packed tuna meets the growing preference for easy-to-prepare meals.
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Cost-Effectiveness: Vietnamese seafood products offer excellent value without compromising on quality.
Looking Ahead
The Middle East remains a vibrant and promising market for Vietnamese seafood. With continued efforts to meet local requirements, expand product offerings, and maintain competitive pricing, Vietnam’s seafood industry is well-positioned to sustain its growth trajectory in the region.
For more updates on Vietnam’s seafood export performance, stay tuned to our website. Together, let’s celebrate the growing global presence of Vietnam’s exceptional seafood products!
Source: Vasep
